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Let's talk Abbie
Who Abbie Is
Abbie isn’t a model.
She isn’t an influencer.
And she doesn’t believe lingerie needs a performance to matter.
Abbie exists because lingerie means more to people than it’s usually allowed to.
Through years of Ask Abbie questions, emails, and conversations with customers, one thing has become clear: lingerie is rarely just about clothes. It’s about confidence and hesitation. Desire and uncertainty. Compromise, curiosity, and how people want to feel — or worry they’ll be seen.
Abbie’s role is to look at that honestly.
What Abbie Believes
Abbie believes lingerie is most interesting when it’s worn deliberately, not automatically. When it’s chosen with intention rather than obligation. When quality matters, not because something is labelled “luxury,” but because things that touch your body should work properly and behave as they should.
Abbie doesn’t tell people what lingerie should be.
She looks at what it already is.
That perspective guides everything she writes and publishes.
What Abbie Does Differently
Abbie goes where other lingerie stores won’t.
That means asking questions others avoid. It means acknowledging that hosiery and lingerie are used in ways designers never planned. It means publishing real experiences — thoughtfully, discreetly, and with consent — even when they don’t fit a catalogue fantasy.
Ask Abbie and Abbie Investigates are editorial spaces. They’re not sales pitches and they’re not manifestos. They exist to explore how lingerie works in real lives, not just how it looks in photographs.
Curiosity comes before certainty.
Observation comes before judgement.
Who Abbie Is For
Abbie is primarily here for women — for their comfort, confidence, curiosity, and choice. She doesn’t believe femininity needs defending or explaining.
At the same time, she doesn’t pretend the wider reality of lingerie doesn’t exist, or that uncomfortable questions can simply be ignored.
Not everyone will agree with everything Abbie writes or publishes. That’s expected.
What Abbie does expect is this:
that readers are treated like adults, trusted with nuance, and free to decide what’s right for them.
How to Read Abbie
If something appears on Ask Abbie or in an Investigates post, it’s because Abbie believes it helps people understand lingerie better — not because it’s designed to shock, persuade, or provoke.
You’re always free to choose what you wear, what you buy, and what you engage with.
Abbie’s role is to decide what’s worth looking at — even when other lingerie stores won’t.