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FLASHSALE
GREY
This isn’t black.
This isn’t white.
Grey sits in between — not as a compromise, but as a choice.
It doesn’t sharpen contrast or soften edges.
It doesn’t announce itself.
It doesn’t try to be read.
Grey is what you reach for when you’re done performing certainty.
Most people don’t choose grey first.
They arrive at it — after black, after sheer, after things that felt louder than they needed.
